THE REFLEX STOVE BY MICHAEL GELDMACHER FOR MCZ:
THE INVISIBLE ESSENTIAL
In the history of MCZ, a leading brand that produces stoves and fireplaces, 2019 will be remembered as one of the company’s milestone years.
Despite being one of the brands in the heating sector that has distinguished itself most for its focus on design – it won the iF Design Award in 2010 – today, MCZ is taking a further step in this direction by teaming up with three prominent figures in the field of international design: Patricia Urquiola, Paola Navone and Michael Geldmacher, who designed some of the new products of 2019. These designers have one thing in common: none of them have ever worked in the fire sector. They decided to take different approaches to fire, based on their experience and personality, while still being open and curious, unbiased by preconceived notions – which are typical of those who experience something for the first time – and giving original and alternative perspectives.
Let’s take a closer look at the projects by talking to those directly involved, starting with Michael Geldmacher and then with Andrea Brosolo, Marketing Manager of MCZ Group.